coach for the whole store

Scanners read the box. Kristy reads the whole store.

Meat, fish, eggs, produce, bulk. Yuka stops where the barcode stops. The counter still has a right answer.

Meet Kristy Free to start · ask about any counter today

at the fish counter, just now

No barcode · seafood
Wild vs. farmed salmon Whole-food standard

Genuinely different fish. Wild eats a varied ocean diet and runs leaner; farmed is raised on formulated feed and is usually fattier. Both are real food.

What to look for
  • Sockeye and coho are almost always wild.
  • Frozen wild is often fresher than ‘fresh’ farmed.
  • ‘Atlantic’ on the sign means farmed.

On a budget, frozen wild sockeye does the same job for less than the fresh case.

Use this instead — Frozen wild sockeye

The whole store

The whole store

Table stakes
Has a barcode

Boxes, bags, cans, bars.

  • Every ingredient read and graded.
  • Each flag carries its evidence tier.
  • A named swap when it doesn’t hold up.
Why you’re here
Has no barcode

Meat, fish, eggs, produce, dairy, bulk.

  • Which cut, which fish, which carton.
  • What the word on the label actually guarantees.
  • What to look for, at the counter, in hand.

Every scanner does the left column. The right one is the whole point.

Cart · Scan · Counter · Haul

One loop, every week: the cart before you leave, the box and the counter in the store, the read after.

01 / Before · at home

The cart, built before you leave.

“Name the trip. The right proteins, your swaps, minus your hard lines.”

List
Your list

Built for eating cleaner. Real food first, ultra-processed filler left off.

From your haul
Swap out: Honey Almond Granola Bar
Protein
Chicken breast
Greek yogurt
Eggs
Canned tuna or salmon
Produce
Spinach
Broccoli
Berries

02 / In the store · the box

The ten-second verdict on any label.

“Point it at the barcode. Whether it belongs in the cart, and what to grab instead if it doesn’t.”

Verdict ready
Honey Almond Granola Bar
snack bars
Swap recommended
What’s inside
Soybean oil Credible concern

Roughly 54% linoleic acid, among the highest of any common oil. Industrial and hexane-extracted at scale.

for eating cleaner

Eating cleaner, this is an easy pass. A snack built on soybean oil, dressed up as health food. There’s a cleaner way to get the same crunch.

Kristy’s swap

A whole-food bar of nuts and dates with no seed oils, or a handful of almonds and fruit.

If it needed a hexane bath to exist, it isn’t really food.

03 / In the store · the counter

No barcode. Still a right answer.

“Which cut for stew. Which tuna is the low-mercury one. What ‘pasture-raised’ leaves out. Every counter, browsable or just asked.”

Counter
The counter

The half of the store with no label. The half that matters most.

Browse the counter
Produce Where organic earns it, how to pick ripe, and what is in season now. 9 topics
Meat Cuts, grades, ratios, and which labels on the case mean anything. 12 topics
Seafood Wild or farmed, mercury by fish, and how to tell fresh at the counter. 9 topics
Dairy & Eggs Which carton claims hold up, and real cheese from cheese product. 16 topics

04 / After · the haul

The week, read back and shareable.

“How the trip actually went, and the one thing worth fixing next week.”

Haul
Your haul 4 this trip · 12 this week
Approved8
With a note2
Swap2

Strong week. Most of the cart held up, and both flags were seed-oil snacks. Swap those next week and it’s basically clean.

Fage Total 5% Greek Yogurt Approved
Wild-caught canned salmon Approved
Sprouted whole-grain bread With a note
Honey Almond Granola Bar Swap
Add to next list
Share haul

The difference

A score reads the package. A coach reads the store.

Same label, two different jobs. One grades what’s in the box. The other covers the box, the counter, and how you actually eat.

A score
The scanner apps
76/ 100same for everyone
  • Reads what has a barcode.
  • The same number for every shopper.
  • Nothing at the meat case.
A coach
Kristy
Swap recommendedfor eating cleaner
  • Reads the box and the counter.
  • Meat, fish, eggs, produce, bulk.
  • Filtered through your goal, every time.

A score, or a coach for the whole store.

Scanning is table stakes. Every scanner does it well. The counter is where the trip is won.

The honest standard

Every flag is graded, and the grade is always shown.

Confidence without the sleight of hand. Settled science, a real but unsettled signal, or the whole-food standard. Named as such, every time.

The tag grades the evidence. The verdict says what to do about it.

Established

Strong scientific consensus, a major health-organization classification, or regulatory action. Settled enough to act on without debate.

Sodium nitrite Skip

The curing agent in deli meats, hot dogs, and bacon. IARC classifies nitrite-cured processed meat as a Group 1 carcinogen.

Settled science
Credible concern

Meaningful peer-reviewed evidence of harm. The debate is ongoing, but the signal is real, and worth flagging where a clean swap exists.

Soybean oil Skip

~54% linoleic acid, among the highest of any common oil. UC Riverside research tied it to metabolic and neurological effects in animals.

Real, but unsettled
Whole-food standard

The whole-food standard leads here even where regulators haven’t acted. Flagged as a standard, not as settled science. The difference is always stated.

Canola oil Skip

Solvent-extracted and stripped by high heat. That processing oxidizes the oil, and oxidized fats are the real problem.

Flagged on the whole-food standard

Certainty when it’s earned, honesty when it isn’t. That’s what makes the confidence worth trusting.

Fill your house right, and the eating takes care of itself.

Name the trip. Scan the box. Ask the counter.

Meet Kristy

Free to start · every claim traces to the evidence · your data stays yours